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MEET THE TEAM

Tracy Fadden

Classically trained brand marketer with 20+ years of experience working on brands like Starbucks, Tyson and Sharpie.  Tracy is an entrepreneur at heart, with a passion to bring brand practices to companies of all sizes. Her mantra is that a thoughtful, calm  approach will drive the best business results. She pairs pragmatic style with deep experience in brand management, general management and innovation.

Jen Naye Herrmann

40 under 40’ corporate brand marketer turned entrepreneur.  Jen brings a collaborative approach driving efficiency and effectiveness.  She grounds herself in 10 years of brand management and innovation experience and thrives as a positive change agent. Jen possesses a keen understanding of digital and social strategy, which she innovates and adapts across industries.

Jessie Bernhardt

An expert in digital marketing and social media, Jessie has worked with large and small companies to help establish digital brands and grow their presence and followings across many platforms. With years of experience and a thorough understanding of the ever-changing digital landscape, she helps elevate brands by marrying foundational marketing and branding principles with the latest trends and algorithms.

Services

Let us help you grow your business…

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Business Strategy

Customized strategy synthesizing and solidifying goals into an actionable business plan with associated tracking for success.

Marketing Strategy

A tailored approach beginning with the identification of a target customer, and the creation of a custom marketing plan to deliver marketing goals..

Digital Strategy

Defined strategy for digital media channels including rationale, activation plan, base content plan and optional content creation.